Rita Ora flashes some cleavage in a scoop-neck black vest as she launches her ... trends now

Rita Ora flashes some cleavage in a scoop-neck black vest as she launches her ... trends now
Rita Ora flashes some cleavage in a scoop-neck black vest as she launches her ... trends now

Rita Ora flashes some cleavage in a scoop-neck black vest as she launches her ... trends now

Rita Ora flashed some cleavage in a scoop-neck black vest on Instagram on Thursday as she launched her haircare line, TYPEBEA, in Sydney.

The Shape Of Me singer, 33, wore the vest with a yellow scarf in her hair, black trousers, chunky black bracelets, and she wore a gold 'R' necklace.

Rita shared multiple photos from the international launch day for her over 16 million followers to enjoy.

In one slide, Rita could be seen smiling and busily signing her signature on several gift boxes from the company.

Rita captioned the post: 'Today has been a whirlwind!! Press for @typebea has begun! And yes your girl is popping up in Sephora’s worldwide starting off in Sydney. 

Rita Ora, 33, flashed some cleavage in a scoop-neck black vest on Instagram on Thursday as she launched her haircare line, TYPEBEA, in Sydney

Rita Ora, 33, flashed some cleavage in a scoop-neck black vest on Instagram on Thursday as she launched her haircare line, TYPEBEA, in Sydney 

The Shape Of Me singer wore the vest with a yellow scarf in her hair, black trousers, chunky black bracelets, and a gold 'R' necklace

The Shape Of Me singer wore the vest with a yellow scarf in her hair, black trousers, chunky black bracelets, and a gold 'R' necklace 

She shared multiple photos from the international launch day for her over 16 million followers to enjoy

She shared multiple photos from the international launch day for her over 16 million followers to enjoy

'Come and see me from midday Friday the 19th! Pitts street! You also get a free silk hair scarf for the first 100 people, oh and it’s signed by me!! 

'Let me see your beautiful faces! I can’t wait! Follow @typebea for anymore info!'

Rita co-founded TYPEBEA with Australian hair expert Anna Lahey, 35, known for her hair supplement Vida Glow

TYPEBEA's products include your standard shampoo and conditioner, but also 'overnight boosting peptide' and 'hydra-gloss treatment'.

She announced the hair line on April 2 and confirmed its Thursday launch date on April 7. 

Rita revealed that the hair line was in the works for three years as she finally revealed it to her fans.

She wrote on Instagram at the

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