David Beckham 'starts £1bn legal fight against 500 sellers accused of flogging ... trends now
David Beckham has reportedly started a new £1billion legal fight against 500 sellers accused of flogging fake versions of his designer products.
The former footballer, 49, has put his name to various businesses and brands during his impressive career away from the pitch including clothing, fragrances, accessories, sunglasses, video games and more.
And now he has launched this mega-money legal battle to stamp out counterfeiters by online sellers - mostly in Asia - who are profiting off his name and brands.
DB Ventures, which looks after his deals, has launched two lawsuits in the US, according to The Sun.
He is targeting selling via sites including Amazon, Etsy and Temu which he claims are flogging fake versions of his gear.
David Beckham has reportedly started a new £1billion legal fight against 500 sellers accused of flogging fake versions of his designer products
The former footballer, 49, has put his name to various businesses and brands during his impressive career away from the pitch including clothing, fragrances, accessories, sunglasses, video games and more (seen promoting Eyewear by David Beckham)
It has been claimed his firm is being backed by its rights management company Authentic Brands Group and they want £1.6million from each of the 492 defendants named in two lawsuits.
A source said: 'Authentic brands want to stamp out this issue and stop people from selling fakes of David's products.
'They pride themselves on the quality of their products and people are being ripped off without their knowledge. They think they have a good case.'
A representative for David has been contacted by MailOnline for comment.
Court papers seen by the publication reportedly state the sellers have 'maliciously' conned people into thinking they were buying official items from David Beckham brands.
Last month David won a massive £240million legal battle in the same US court against several counterfeiters in the first of the lawsuits.
The complaint said: 'Their sale poses a real threat to DBV's brand, and affects the sustainability of its business.
'It also affects individuals and companies who unwittingly purchase them.'
The paperwork filed in the US also claimed the dodgy sales 'erode the brand's reputation' and costs the company 'considerable lost sales and harm'.
And now he has launched this mega-money legal battle to stamp out counterfeiters by online sellers - mostly in Asia - who are profiting off his name and brands
In paperwork filed in the US claims the dodgy sales 'erode the brand's reputation' and costs the company 'considerable lost sales and harm'
Last summer a temporary injunction and asset freeze were granted to Becks, which have now been made
