They're the high-profile pals who recently enjoyed a whirlwind getaway in Paris.
And it seems fashion's notorious 'bad boy' Jordan Barrett, and his photographer pal, Alana O'Herlihy, have taken their friendship to the next level.
Speaking with fashion Weekly last week, the 20-year-old male model revealed the duo had become business partners.
'My friend Alana O'Herlihy and I started a label of fashion goggles called Heavily Sedated,' he told the publication.
He added that the unique eye-wear had been specifically designed to be suitable for wearing at all times of day.
Jordan said the product would be ready to launch come September, in time for New York fashion