Kim Kardashian's company is fighting back after being hit with a $100 million lawsuit over her endorsement of the illuminated smartphone case LuMee that boasts of taking perfect selfies.
Kimsaprincess Inc. was slapped with a patent infringement lawsuit in California on Monday by SnapLight that claims it first created the selfie case and Kim is robbing them of profits.
But on Tuesday, according to TMZ, LuMee filed paperwork that shows it, too, has a patent, issued in 2016, and that reveals it sued SnapLight first, back in November last year.
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Kim Kardashian's company has been hit with a $100 million lawsuit over her endorsement of the illuminated smartphone case LuMee (above) that boasts of taking perfect selfies
Kimsaprincess Inc. was slapped with a patent infringement lawsuit in California on Monday by Snap Light who claim they first created the selfie case. Snap Light's version of the selfie case is pictured on the left, while LuMee's version is on the right
According to SnapLight's complaint, a man named Hooshmand Harooni filed a patent in 2013 for an 'integrated lighting accessory and case for a mobile phone device.'
SnapLight claims Harooni then licensed his invention to the company.
They are accusing LuMee of ripping off their product and bullying them into removing their selfie case from the market.
Despite the counterfiling by LuMee Tuesday, SnapLight insists to TMZ it will go to 'war' over the issue.