Shark Tank hopeful Ben Burton pitches 'Tinder for dogs'

Channel Ten's Shark Tank is known to feature a variety of novel and unusual pitches.

And this week's episode was no different thanks to entrepreneur Ben Burton's presentation about a dog adoption app inspired by Tinder. 

Ben pitched the app, named Zeepee, with the hopes of nabbing a $50K investment for a 10% stake in his business. 

'It makes it less like buying a table or a car off a classified website and more like meeting your new best friend': Shark Tank hopeful Ben Burton pitched 'Tinder for dogs' app to help pet lovers adopt rescue animals this week 

'It makes it less like buying a table or a car off a classified website and more like meeting your new best friend': Shark Tank hopeful Ben Burton pitched 'Tinder for dogs' app to help pet lovers adopt rescue animals this week 

'With 250,000 animals being put down every single year, we realised there was a whole demographic of people unreached- the people who do 95 per cent of their browsing on a mobile phone,' the Coffs Harbour native explained to the intrigued investors. 

He explained: 'The rescues upload the animals, the user then downloads the app for free and is presented with the nearest relevant animal, closest to furthest away.' 

'They can swipe left to see the next one, swipe right to save it to favourites. It makes it less

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