He's been called 'Australia's answer to Paris Hilton' thanks to his penchant for taking pictures of himself.
And Kurt Coleman is never one to miss a photo opp, striking a pose on Bondi Beach as his bloodied foot was tended to by lifeguards.
Sharing a snap of the captured moment to Instagram on Wednesday, the 20-year-old mused: 'I'm always amazing even through the sore times.'
He never misses a photo op! Instagram royalty Kurt Coleman poses for picture as a lifeguard tends to his injured foot at Bondi Beach
In the photo posted to Instagram, Kurt channels a Michelangelo statue as he poses on the rocks at Bondi Beach.
Gazing wistfully into the distance, Kurt's photo is picture perfect, except for his clearly injured and bloodied left foot.
But the Instagram star's face gave no indication of any pain he might be in as a lifeguard tended to his hurt food.
Internet sensation: Kurt first gained an online following