He's the Australian male model and Myer ambassador known for his impeccable good looks and gym-sculpted body.
So it's a shame Kris Smith's shirtless physique won't be on display for guests attending the Myer Spring/Summer launch this Thursday.
The Daily Telegraph reported on Sunday that the 38-year-old would not be modelling at the event and would instead attend it as a guest.
Keeping it buttoned up: Kris Smith, 38, won't be flaunting his flesh this Thursday at Myer's Spring/Summer launch, despite being a long-time ambassador for the retail giant
Myer is set to host two lavish events, which will be headlined by Jennifer Hawkins and feature Australian US-based model, Chantal Monaghan.
But the only ambassador expected to take to the catwalk in the new season designs is former Miss Universe, Jennifer.
According to the publication, Kris and fellow brand representatives Rachael Finch and Jodi Anasta will be there solely to interact with VIP attendees.
Built for the catwalk: It's a shame Kris Smith's shirtless physique won't be on display for guests attending the Myer