She caused fury in China over a 'racist' video that went viral forcing her to issue an apology.
And on Tuesday Gigi Hadid looked somber as she stepped out in New York City after suffering a social media backlash for posting a clip of herself squinting her eyes to imitate Buddha.
Angry Chinese have warned her not to take part in the Victoria's Secret fashion Show in Shanghai later this year as a result.
The model kept her eyes down as she ran her errands and checked her phone as she walked along the city sidewalk.
In the eye of a storm: Gigi Hadid looked somewhat downcast as she ran errands in New York City Tuesday after facing a fierce backlash from Chinese people over a 'racist' video
Gigi, 22, flashed a hint of midriff in her ensemble that paired blue jeans cutoff at the calf with a white cotton top and a white cashmere cardigan.
She added a pair of white fluffy mules for good measure.
The lingerie model wore her long blonde hair tied up into a high ponytail and rocked cat's eye-shaped shades.
The sister of Bella Hadid carried a small yellow purse as she went about her business.
Model figure: The blonde, 22, kept her eyes down as she stepped out flashing a hint of tummy in a white cotton top and matching cashmere cardigan with her long hair in a ponytail
Ready for the catwalk: Gigi added blue jeans cut off at the calf and a pair of white fluffy mules for her outing
Her controversial Instagram video came under fire in China last week with Chinese web users leaving thousands of angry comments on her social media accounts about the clip.
The video at the centre of the outcry was posted on Instagram in February by Gigi Hadid's model sister, Bella.
In the clip, which was later deleted, Gigi and friends can be seen at a restaurant, where several are singing Happy Birthday.
Gigi holds up a cookie in the shape of the Buddha, then smiles and squints her eyes to imitate his face.
At the time, other social media users quickly chimed in to criticize Gigi, with many claiming her actions to be 'racist'.
The threat of a boycott forced her to issue an apology on a Chinese social media platform.
Sparking an outcry: In a video posted to Instagram, Gigi holds up a cookie in the shape of the Buddha, then smiles and squints her eyes to imitate his face
Backlash: Angry Chinese people are telling her not to come to Shanghai for this year's Victoria's Secret fashion Show after being insulted by her on camera antics
Resurfaced: The video was posted earlier this year by Gigi's sister, Bella and came back into the spotlight after Gigi announced she'd be wlaking int he fashion show on November 28
The backlash happened shortly after Victoria's Secret announced it would hold its annual fashion show in China for the first time, in Shanghai on November 28.
Gigi confirmed via Twitter and Instagram that she would attend the show sparking the furious reaction.
One angry person web user wrote: 'Don't come to Shanghai. You're not welcome here. Screw off!'