Move over, Ozempic! New 'anti-diet' crafted by top expert Professor Tim Spector ... trends now
An 'anti-diet' has helped wannabe slimmers lose more than two inches off their waist in just 18 weeks.
Scientists say the personalised regime — based on results of poo samples — reduces hunger pangs by loading people up on fibre.
The diet, created by renowned expert Professor Tim Spector and team, helps people feel and sleep better, too.
No food is 'off limits' under ZOE's programme, which instructs users not to worry about calorie counting.
It aims to create sustainable eating habits, hence its 'anti-diet' tag.
Launched in the UK in 2022 and pioneered by Tim Spector (pictured), a professor of genetic epidemiology at King’s College London , the ZOE plan is part-diet, part-health programme and part nutritional science study
Typically, users are recommended to shun large amounts of dairy, processed carbs and alcohol.
Instead, they are advised to tuck into fermented and high fibre foods, including oily fish, wholegrains, nuts, seeds and pulses.
High fibre weight loss remedies have racked up millions of views on TikTok in recent weeks, with one viral-sensation Oatzempic, claiming to help people lose up to 40lb (18kg) in two months.
The 'miracle' breakfast, a blend of water, oats, a dash of cinnamon and squeeze of lime, has claimed to help reduce hunger and keep users fuller for longer given its beta-glucan content, a type of soluble fibre.
Kings College London researchers, affiliated to ZOE, split 347 obese volunteers, aged 52 with a BMI of 34 on average, into two groups.
More than half (177) were given an 18-week ZOE membership, which saw users sent at-home tests including poo and blood sample kits that normally cost almost £300.
These are sent to a lab to calculate blood fat, blood sugar, and gut microbiome levels.
Using the results, ZOE — which has boasted a waiting list of over 200,000 people — scores 1.2million food items from zero to 100, giving users personal advice on how their body responds to each.
The app, which costs £59.99 monthly, also offered them diet and lifestyle advice over the four month period.
The other 100 volunteers received a standard 'Dietary Guidelines for Americans' leaflet, alongside a video tutorial, online resources and weekly check-ins to encourage adherence to a weight loss attempt.
Volunteers had a health check before and after the trial, having waist circumference, blood pressure, glucose and cholesterol levels measured.
As well as losing 6.3cm off their waist, participants who stuck