First there was the little blue pill that revolutionised millions of relationships around the world.
Now the man who helped invent Viagra is on a mission to help men suffering from another problem between the sheets.
Professor Mike Wyllie, one of the team of scientists who developed Viagra in the 1990s, has created a drug to treat premature ejaculation – and he claims it could help men last up to 10 times longer in the bedroom.
Available from today, the spray-on medication could help up to nine in ten of those suffering from the condition.
Up to 40 per cent of men suffer from premature ejaculation at some point in their lives (file photo)
The Fortacin spray contains low doses of two anaesthetics. These reduce the sensitivity, lowering it to a normal level, Professor Wyllie said.
Up to 40 per cent of men suffer from premature ejaculation - defined by the International Society of Sexual Medicine as ejaculation ‘within a minute’ - at some point in their lives.
The condition, which mainly affects those between the ages of 18 and 60, is actually more common than erectile dysfunction, for which Viagra can be a solution.
In trials, men who used the spray, called Fortacin, ahead of sex lasted on average five times longer. This was after three months of use.
Professor Wyllie claims that after nine months, the average duration of intercourse had gone from under one minute to the normal average of 8-10 minutes – an increase of up to 10 times.
‘A big part of this is because a man’s confidence increased and the whole experience became less stressful,’ he said.
As a result, both men and women understandably reported feeling more satisfied with their sex life.
Professor Wyllie, formerly of pharmaceutical giant