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Phil Lynch, the Manchester United media chief blasted by Gary Neville, is joining the American revolution at Chelsea.
The Old Trafford exec was accused of ‘creating robots on off the pitch’ by the ex-United defender after a video emerged in 2021 of him explaining how the club works with players on social media.
Mail Sport understands that American Lynch, who handed his notice in at Old Trafford last month, will be taking up the role of global head of digital for BlueCo, the US-consortium that acquired Chelsea in 2022 and which also owns French side Strasbourg. It is thought he will be primarily focussing on Stamford Bridge and will become the first exec to move between the clubs since chief executive Peter Kenyon made the switch in 2003.
Lynch’s exit is not understood to be linked to the arrival of Sir Jim Ratcliffe and INEOS at United, after they acquired a 25 per cent stake in the Premier League giants and vowed to make performance on the pitch a priority.
However, his departure will give Ratcliffe and the new arrivals the option to restructure a key element of United’s operation, should they choose to do so.