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The NRL has slapped Phil Gould with a $20,000 fine over a TV rant, accusing the Canterbury supremo of launching a 'destructive attack' on the game.
Unhappy with Gould labelling the game 'stupid' on the Nine Network on Monday night, the NRL hit the Bulldogs general manager with a breach notice on Thursday.
Gould will be asked to pay $10,000 to head office, while another $10,000 will be suspended pending any further breaches in the next 12 months.
The former coach has long straddled his role as a club official at Penrith, the Warriors and Bulldogs with his job as a TV analyst.
Concerns from rival clubs around Gould's comments prompted a meeting between himself and NRL bosses last year, but until this week he was yet to be fined.
Phil Gould has been fined for his furious outburst on Channel 9 on Monday
The Canterbury boss made eyebrow-raising comments on the 100% Footy show
But the NRL believe Gould crossed the line during a discussion around the game's rules.
'Our game is so stupid,' Gould said on 100% Footy.
'You