Lord Coe has called on the next generation of athletes to fill the void left by the retiring Usain Bolt.
The president of the IAAF, athletics' world governing body, wants young stars to be allowed to show off their personalities.
Bolt signed off a glittering career in agonising fashion on Saturday evening, pulling up injured on the anchor leg for Jamaica in the 4x100 metres relay at the World Championships in London.
Lord Coe has called on the next generation to fill the void left by the retiring Usain Bolt
The president of the IAAF wants young stars to be allowed to show off their personalities
Bolt signed off in agonising fashion, pulling up injured for Jamaica in the 4x100m relay
He was also denied a golden solo send-off when he claimed bronze in the 100m, behind American duo Justin Gatlin and Christian Coleman, but the 30-year-old, an eight-time Olympic champion and 100m and 200m world record holder, has shone with his big personality over the past decade, and Coe wants others to follow suit.
He said: 'There's more need for us to demonstrate that we have some incredible talent. Look at the youth that's surfaced in these championships, it's the youngest cohort of medallists and winners. It's very good out there. We've just got to make sure that people know that.
'Having said that we're doing this with and for the athletes, I think the athletes have also got to realise that they've also got quite a sizeable part to play in this.
'I want athletes with opinions, I want