Picky eaters rejoice! Knorr develops a SUPER stock cube that promises to mask ... trends now

Picky eaters rejoice! Knorr develops a SUPER stock cube that promises to mask ... trends now
Picky eaters rejoice! Knorr develops a SUPER stock cube that promises to mask ... trends now

Picky eaters rejoice! Knorr develops a SUPER stock cube that promises to mask ... trends now

Knorr has developed a new 'Supercube' that 'significantly reduces' bitter flavour It's aimed at 'supertasters' who are particularly sensitive to bitterness

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It's a struggle that many parents around the world face on an almost daily basis. 

But the days of trying to cajole your children into eating their vegetables could soon be a thing of the past, thanks to Knorr's new 'Supercube'. 

The cube can be used in cooking like a normal stock cube or sprinkled over vegetables, and promises to 'significantly reduce' any bitter flavours. 

'We usually want to super charge food and pack it with flavour to make it taste good,' said Alessia Ermacora, Global R&D Program Leader at Unilever.

'Yet now we're actually aiming to reduce the intensity for those who can't really stand bitter flavours.'

It's a struggle that many parents around the world face on an almost daily basis. But the days of trying to cajole your children into eating their vegetables could soon be a thing of the past, thanks to Knorr's new 'Supercube'

It's a struggle that many parents around the world face on an almost daily basis. But the days of trying to cajole your children into eating their vegetables could soon be a thing of the past, thanks to Knorr's new 'Supercube'

The cube can be used in cooking like a normal stock cube or sprinkled over vegetables, and promises to 'significantly reduce' any bitter flavours

The cube can be used in cooking like a normal stock cube or sprinkled over vegetables, and promises to 'significantly reduce' any bitter flavours

Are you a supertaster? 

To find out if you're a supertaster:

1. Darken your mouth by swirling around red wine

2. Take a piece of notepaper with holes punched in the margin, which are around 6mm in diameter

3. Place a hole over your tongue and count the number of papillae - small fleshy projections - that pop through

4. If you have less than 15 you are a nontaster, if you have 15 to 30 papillae you are a taster and anything more than 30 means you are a supertaster

Place a hole over your tongue and count the number of papillae - small fleshy projections - that pop through

Place a hole over your tongue and count the number of papillae - small fleshy projections - that pop through

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Food fussiness - the tendency to be highly selective about the textures, taste and smell of foods - is often seen as a consequence of inadequate parenting.

But evidence suggests that it's actually a matter of nature and

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