Apple boss Tim Cook confirms unveiling event on May 7 with cryptic teaser trends now

For Apple fans, nothing rouses excitement quite like an unveiling event.

Now the tech giant is gearing up to host its first one of the year – and it's taking place in less than two weeks. 

Apple CEO Tim Cook has posted a cryptic animated teaser for the event, which he confirmed will be streamed online on May 7. 

The animation features the Apple logo being drawn in a variety of bright colours and artistic styles, including one with a hand holding a stylus. 

The Apple boss also told his X followers to 'pencil us in', alluding to what the company has in store. 

Apple's website also features an abridged version of the animation and confirms further details about the event. 

It will be streamed online on Apple TV and Apple's website from 10am Eastern Time (3pm BST) on May 7. 

Although the company hasn't confirmed what new products will be announced, rumours are furiously circulating online.

According to Apple tipster Mark Gurman, the company is about to unveil several new iPads, including a Pro with a 'snazzy new OLED screen'. 

OLED screens – which provide better image quality – have been fitted on iPhones since 2017 but not on iPads. 

This is corroborated by MacRumors, which reports that two iPad Pro models with OLED and two iPad Air models will be announced. 

They would be the first new iPads since 2022 and mark the longest wait for new iPads in the company's history.  

There will also be an Apple Pencil with a squeeze gesture for certain actions and a new Magic Keyboard (Apple's line of wireless computer keyboards), MacRumors adds.