'Who is still buying iPads?' Gadget fans question why Apple is still churning ... trends now
When Steve Jobs first introduced the iPad back in 2010, he claimed that it would be more powerful than a smartphone and more convenient than a laptop.
However, more than a decade later, the iPad doesn't seem to have lived up to this promise.
As smartphones have become larger and more powerful, iPad sales have tumbled - making up only six per cent of Apple's revenue this year.
Despite this, Apple hit the headlines this week after unveileing a new iPad Pro and iPad Air.
This has left some gadget fans on social media asking: who is still buying iPads?
Since the launch of the iPad in 2010, sales have fallen away from their initial peak - leading many to ask: 'Who is still buying iPads?'
When it first appeared, the iPad was Apple's most successful product launch to date, shifting more than a million tablets in less than a month and selling 25 million in a year.
But since that much-hyped release, the product appears to have steadily fallen out of favour.
In the second quarter of 2024, Apple revealed that revenue from the iPad dropped 17 per cent from the same time last year - falling to £4.48 billion ($5.6bn) from £5.36 billion ($6.7bn).
Likewise, sales of iPads fell by 25 per cent in the first quarter of the year.
While Jobs predicted that the iPad would carve out a niche between the iPad and Macbook, this may be one of the few times the Apple founder missed the mark.
According to research firm IDC, there were approximately 1.1 billion smartphones sold globally in 2023, while only 130 million iPads and other tablets were sold.
While the tech giant raked in a staggering $23 billion quarterly profit in 2023, this was largely down to rising iPhone
