'Lambo guy' Adrian Portelli named as one of the richest people in Australia: ... trends now
Businessman and luxury car enthusiast Adrian Portelli - also known as the 'Lambo Guy' is officially one of Australia's wealthiest people in 2024.
Mr Portelli has roared into number 115 on The List - Australia's Richest 250 with an estimated $1.3billion fortune made from his promotions company LMCT+.
The lottery business offers its members lavish prizes including luxury homes, cars and cash in monthly prize draws using a legal loophole.
Subscribers also get exclusive offers from over 1,000 partners, such as Beaurepaires, Patriot Campers and Prestige Autoworks.
It has about 100,000 customers who pay a monthly subscription.
LMCT+ operates as a 'trade promotion' - a type of lottery originally designed to help businesses attract customers by rewarding them with prizes - under a licence issued in NSW.
Mr Portelli has also made several appearances on the Channel Nine show The Block where he purchases homes to give away to his LMCT+ members.
Melbourne businessman Adrian Portelli has entered The List - Australia's wealthiest people of 2024 at number 115 with his $1.3billion business empire LMCT+
Adrian Portelli is estimated to be worth $1.3billion in 2024, according to the Rich List
LMCT+ is best known for its high-profile giveaways, which it operates as a 'trade promotion' (pictured, Portelli (second from left) calls a lucky winner following a LMCT+ lottery draw)
Mr Portelli's $1.3billion fortune has also been made from his assets, with the businessman having a particular penchant for fast cars and expensive property,
He made headlines last May after he used a crane to lift his $2million Maclaren hypercar into his $39million penthouse on Melbourne's Southbank.
'A first look at the McLaren Senna GTR 57 floors up. A huge thank you to everyone involved for making this absolutely surreal moment happen,' he wrote online.
The Rich Lister previously admitted he has lost count
