Grenfell Tower is edited out of Voltarol TV advert as bereaved family brand the ... trends now
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Grenfell Tower has been edited out of a TV advert, leading a bereaved family to label the move as insulting.
The advert for the pain relief gel Voltarol showed people playing football on the Westway football pitches close to the council block, which had been used as a relief base in the aftermath of the fire on June 14, 2017.
Grenfell, which is currently covered in white sheeting and topped with a banner saying 'forever in our hearts' had disappeared, while the two other nearby council towers stayed in shot.
The edit was noticed by Karim Mussilhy, whose uncle Hesham Rahman was among 72 people who died as a result of the fire, whilst he was watching the Channel 4 streaming service on Monday.
Mussihy told the Guardian: 'It was really upsetting. It seems nobody wants to see it any more, that it's an eyesore. The vibe I feel is that [people] want it gone.'
Grenfell Tower was edited out of the TV advert for pain relief gel Voltarol, filmed at a football pitch near the site of the devastating fire
How the Westway sports centre looks in reality, with Grenfell seen alongside other towers in the background
