'Our prices are falling rapidly - but our billboard certainly isn't!' ... trends now
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Waitrose has written a cheeky message to an overzealous city council after it fenced off a joke wonky advert over fears of 'public safety'.
The retailer erected the squint billboard on Lindore Road, in Wandsworth, south-west London, as a marketing stunt to promote its falling prices.
But safety-conscious Wandsworth Council quickly erected fencing around the billboard after they received a call from a concerned resident that the billboard looked like it was about to fall off.
Now Waitrose's social media team has cheekily wrote a public message to the council on Twitter/X which read: 'Hi - thanks for the swift action but while our prices are falling rapidly, our billboard certainly isn't! #noneedforbollards.'
Waitrose's official Twitter/X account with 340,000 followers seemed to be enjoying the confusion.
In a separate post to the official Specsavers account, Waitrose asked: 'One for you guys?'
Waitrose erected the squint billboard on Lindore Road, in Wandsworth, south-west London, as a marketing stunt to promote its falling prices
Waitrose's social media team cheekily wrote a public message to the council on Twitter/X
But not everyone seemed get the joke, with some social media users criticising Waitrose for the confusing advert.
The wonky billboard gives no clues about its structural integrity and