Coles is slammed for dirty trick catching shoppers out: 'Apparently they aren't ... trends now

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A Coles customer has lashed out at the supermarket giant accusing it of ripping off customers by selling reconstituted meat.

The shopper was left furious after claiming he had unknowingly bought sub-quality beef from Cessnock, on NSW's Central Coast.

'Brought this from Cessnock Coles the other day and apparently they aren't making enough money from us that we are now getting reconstituted meat that's glued together Instead of what's labelled not happy Jan,' he wrote on Facebook.

The customer shared a photo of his haul after paying $9 for the packaged meat.

Flanks of 'thinly sliced oyster blade' Australian beef were seen with large holes in them.