Mass boycott of male haircare company HIMS after CEO offered to give campus ... trends now
The CEO of male hair loss company HIMS has sparked furious backlash and threats of a boycott after he offered jobs to university students protesting in support of Palestine.
Andrew Dudum, who identifies as Palestinian-American, voiced support for the student protesters across US campuses on X.
'Moral courage College degree,' the CEO wrote on Wednesday.
'If you’re currently protesting against the genocide of the Palestinian people & for your university’s divestment from Israel, keep going. It’s working. There are plenty of companies & CEOs eager to hire you, regardless of university discipline.
Dudum then shared a link to apply for a job at HIMS, an online pharmacy that also includes the HERS brand and offers products for erectile dysfunction, anxiety and skin treatments.
Critics were quick to react to Dudum's message, with many social media users saying they will be cancelling their HIMS subscriptions and asking others to do the same.
Andrew Dudum, who identifies as Palestinian-American, voiced support for the student protesters across US campuses on X
Conservative writer Ben Domenech wrote: 'If you support Israel, cancel your HIMS subscription s immediately. You can get similar products elsewhere for cheaper anyway.'
Joe Lonsdale, co-founder of software company Palantir Technologies, also weighed in, saying 'Real moral courage doesn't involve joining a mindless mob, chanting anti-US and other woke Pablum, following instructions not to debate or discuss your positions at all yet being indignantly righteous, while large numbers in the mob chant for violence and block Jewish students.'
Many pointed out that Dudum may be harming the interest of shareholders who may not agree with him, given that HIMS is a publicly-traded company.
Others shared screenshots of the cancelation of their subscription, with one X user writing as the reason: 'Your CEO supports Hamas.'
Dudum, who has said he has family in Gaza and the West Bank, founded HIMS in 2017.
He wrote a blog post in November calling for a ceasefire and lamenting that companies were still supporting Israel after its counterattack had already killed an estimated 10,000 Palestinians.
'Now, a month past the October 7th attack, we find ourselves in a world where Israel has killed an estimated 10,000 Palestinians with over 4,000 innocent children in a military response that nearly
