Equinox launches eye-watering $40,000 yearly membership to increase chances of ... trends now
Known for its gyms that cater exclusively to the wealthy, Equinox is pioneering an even more out-of-reach fitness option.
It has launched a $40,000 annual membership designed to extend your lifespan through personal training, nutrition plans, massage therapy and even sleep coaching.
Equinox is partnering with lab-test startup Function Health to bring 'Optimize by Equinox' to market, making it one of the most expensive gym memberships in the world.
'It's really a paradigm shift in how we're able to live with vitality and avoid suffering,' said Jonathan Swerdlin, cofounder of Function Health.
'It deals with what's above the surface, your abs and glutes, which you can see in the mirror that are great. But it also deals with what's below the surface and what you can't see in the mirror. And that's revolutionary,' Swerdlin added.
Equinox already has some of the most expensive gym memberships in the world, even before rolling out a $40,000 option to stay fit
Darryl McDaniels of Run D.M.C. (left) works out with JAM'N 94.5's Ramiro (right) at an Equinox Gym on Dartmouth Street in Boston
Access to all of Equinox's clubs costs $405 a month, or just under $5,000 a year.
'Optimize by Equinox' costs $3,000 a month for a minimum of six months, and when combined with the standard gym membership fee, it brings the total to $40,000 or more.
Regular-old Equinox memberships are already quite pricey. If you want access to all 107 Equinox clubs worldwide, it'll set you back $405 a month, or just under $5,000 a year.
The Optimize program begins
