Why Aussies are making fun of this seven-year-old Coles ad featuring celeb chef ... trends now
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A resurfaced supermarket ad from just a few years ago is being made fun of by Australians battling the nation's current cost-of-living crisis.
The Coles ad from 2017, which featured celebrity chef Curtis Stone as he explained how to 'feed your family for $10', was shared to the popular Facebook group Australian Memes this week with the caption: 'Been bloody quiet this fella'.
Stone holds up an actual $10 note in the ad - also a rare sight these days - with commenters pointing out that in 2024, the note would only cover one bag of Coles shredded cheese.
Celebrity chef Curtis Stone in the 2017 explained how $10 could buy ingredients to make dinner for the whole family at Coles. Pictured in the ad holding an actual $10 note
The ad campaign featuring Stone, who is from Melbourne but relocated to California 17 years ago, was run by the supermarket in 2010 and again in 2017 - an indication that between those years prices at the checkout didn't markedly increase.
But inflation has risen sharply since 2020, spurred on by a combination of factors.
Those factors include the Covid pandemic, conflicts in Europe and the Middle East which have impacted supply chains, and less predictable weather patterns
