The Curse of THAT Dress: How the outfit that broke the internet left ... trends now
The viral dress which divided the internet questioning whether it was blue and black or white and gold has left a trail of devastation in its wake.
Yesterday, MailOnline reported how Keir Johnston turned on terrified Grace Johnston, pinned her to the floor and brandished a knife at their home on the Isle of Colonsay in the Inner Hebrides.
The attack, on March 6, 2022, came seven years after the couple gained worldwide fame for the dress the mother of the bride wore at their wedding.
It sparked a global debate over its colours, with people left unable to decide whether it was black and blue or white and gold.
The item was nicknamed 'The Dress That Broke the Internet' because of the extraordinary reaction it garnered online.
The couple even appeared on the Ellen DeGeneres Show in the US, where they were handed $10,000 (£8,000) and a luxury trip to Grenada.
But along with Johnston's 11-year abusive campaign, the dress also caused a rift between Mrs Johnston and her mother and a charity was blasted for using The Dress in a campaign about violence against women in a string of controversies.
The Dress (pictured) shot to worldwide fame after a debate over whether it was black and blue
Keir Johnston (right) pinned Grace Johnston (left) to the floor and brandished a knife
The couple appeared on the Ellen DeGeneres Showwhere they were handed a £8,000 trip
Celebrities including Kim Kardashian, Kanye West, Justin Bieber and Taylor Swift also shared it. The couple went on to appear on The Ellen DeGeneres Show
The picture of the outfit was first posted online by Caitlin McNeill, a then 21-year-old aspiring singer from Scotland, after noticing her friends saw different colours in the photograph.
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Even celebrities weighed in on the fashion debate, with Kim Kardashian asking her followers to help settle a disagreement between herself and Kanye West.
The photograph that started the internet storm was taken by Cecilia Bleasdale while she was deciding on what to wear to her daughter's upcoming wedding.
Ms Bleasdale sent the picture of the frock to her daughter to ask the bride-to-be what she thought. Grace, in turn, shared it with her then-fiance, Keir Johnston.
The couple disagreed over the colours of the dress, so Grace sought more opinions online.
The bride-to-be then posted the picture on Facebook, and her friends continued to debate the colour of the dress.
The debate was forgotten until Ms McNeill, a close friend of the newlyweds, posted the picture on Tumblr days after the wedding, which took place on the Scottish island of Colonsay.
Ms McNeill, whose folk band played at the ceremony, shared the photograph on a fan page dedicated to talent manager Sarah Weichel.
The Salvation Army was blasted for using it in a campaign about violence against women
