The 41-year-old presenter told viewers that there will be a new prize money twist on the Channel 5 show.
Whoever wins the series will walk away with £50,000, but not for themselves.
The celebrity winner will bag the prize fund for a charity of their choice.Related articles
CHANNEL 5Celebrity Big Brother 2017 SHOCKER: Emma Willis reveals MAJOR show twist
This time the winner will walk away with a whopping £50,000… which will not go in their pocket
Emma said: “This year, we’re doing