They made X Factor history by being the first married couple to join the judging panel in a rumoured £10million deal.
And Robbie Williams and his wife Ayda Field were at the top of their game during the hotly-anticipated new season's launch on Saturday night.
The charismatic duo were joined by former One Direction hunk Louis Tomlinson, 25, as well as veteran head judge Simon Cowell.
New look: The X Factor returns: Robbie Williams wife Ayda Field and Louis Tomlinson join Simon Cowell for hotly-anticipated new season
Boyband No Labels kicked off the show with their rendition of Justin Timberlake's Suit And Tie - but failed to impress with their performance.
Louis droned: 'Everything I've just seen is everything we tried to avoid in One Direction.'
On the topic of boyband names, he admitted that One Direction were never particularly taken with their moniker.
'I don't think any of us were ever a massive fan of One Direction. If you think about it, it's a pretty corny name,' he confessed.
Next up was bar singer Danny Tetley, 37, who serenaded a speechless Simon Cowell - who he auditioned for 17 years ago on Pop Idol.
Asked why at the age of 37 he hasn't worked in the music industry yet, Danny admitted: 'I did try for Simon many years ago on a TV show called Pop Idol, not a lot happened, it's why I'm back here.'
Making history: Ayda and Robbie make history by becoming the first ever married couple to join The X Factor's judging panel, in a deal reportedly worth £10million. Pictured with fellow new judge Louis Tomlinson, veteran judge Simon Cowell and host Dermot O'Leary
Danny then proved his skills have only improved since as he wowed the audience with a rendition of Broadway hit And I Am Telling You, pointing