By Andrew Court For Daily Mail Australia
Published: 02:35 GMT, 14 February 2019 | Updated: 03:06 GMT, 14 February 2019
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When Alicia Keys appeared on The Late Late Show with James Cordon last week to announce she'd be hosting the Grammys, many viewers remarked on the eye-catching beads running through her hair.
And it turns out the stylish accessories were created by Australian label KELA, fast becoming the hottest hair jewellery brand on the planet.
Beloved by influential hair stylists, KELA pins, clips and charms are now worn by the world's biggest stars, but the brand has humble beginnings.
Hair raising! An Australian cancer scientist is the brains behind KELA hair jewellery, a brand beloved by A-list stars, including Alicia Keys. She is seen wearing the label's hair charms on The Late Late Show last week
Eye-catching: KELA quickly became a favourite with local hair stylists, as Australian stars such as Sophie Monk (pictured) began to wear the hair jewellery
KELA is the brain child of Perth-based cancer research scientist, Kelly Litterick, who struggled to find hair accessories that stay in tact during dancing
