By Caleb Taylor For Daily Mail Australia
Published: 23:01 GMT, 15 February 2019 | Updated: 00:42 GMT, 16 February 2019
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Hollywood actor Chris Hemsworth, 35, launched his first business venture this week, with more than 100,000 people signing up to his Centr program and app.
And Ward Blacket Investments - the investment arm of Hemsworth's management company Forward - claims the Thor hunk took a risk to get it off the ground.
Speaking to The Weekend Australian, Trent Blacket, the managing director of Ward Blacket Investments, said the rumoured multi-million dollar deal has left the star 'heavily exposed' and forced him to 'learn quickly alongside us'.
'He is heavily exposed': Chris Hemsworth's management company says the Thor star had to 'learn quickly' while launching his multi-million dollar health and fitness app, Centr
'He has been in the weeds on this, the exact equivalent if it was a major motion picture. He has had to be because it's the first time it's his name (attached to a company),' Mr Blacket added.
Chris has become a shareholder in FLG (which includes Fitness First Australia), and FLG's chief executive Greg Oliver told the publication: 'There's been a lot of blood, sweat and tears building this.'
Chris fronts the Centr program, which sees members given access to world class trainers online, allowing them to train at home or in the gym.
