By Natasha Patel For Mailonline
Published: 17:36 GMT, 17 February 2019 | Updated: 18:03 GMT, 17 February 2019
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She's been teasing fans all week on Instagram with shots of herself clad in the latest fashion.
And Emily Atack has been unveiled as the new face of online clothing brand In The Style - with a very hefty price tag.
The Sun reported that the I'm A Celebrity star, 29, has signed a deal with the retailer worth a huge £500,000.
Fashionista: Emily Atack has been unveiled as the new face of online clothing brand In The Style - with a very hefty price tag
A source added to the publication: 'Emily's landed a huge new deal to be the face of the brand and design her own line.
'She really impressed bosses on I'm A Celeb because she's so upbeat and body positive.
'She's had an amazing journey since leaving the jungle and has talked about embracing her curves and accepting her body - something that the brand it all about.'
Pretty penny: The Sun reported that the I'm A Celebrity star, 29, has signed a deal with the retailer worth a huge £500,000