Australian tanning brand Bondi Sands last year scored a major plug from American reality star Kylie Jenner, after she raved about the product online to her millions of Instagram followers. And now the brand's owner and co-founder, Blair James, has spoken about working with the 21-year-old cosmetics queen. Blair - who hails from Melbourne - told Daily Mail Australia on Tuesday that 'it was a huge endorsement and achievement' for the brand. 'It was a huge endorsement and achievement for us': Bondi Sands co-founder Blair James talks THAT Kylie Jenner plug (pictured)... after the reality star raved about the tanning brand to her millions of Instagram followers Speaking at the Body by Bondi Sands launch in Sydney's Double Bay, Blair said that he was thrilled that Kylie endorsed the product, seeing as she gets approached by so many brands and turns a lot of them down. 'It was a huge endorsement for us,' Blair said, who co-founded the brand with friend Shaun Wilson. 'She's approached by brands everyday and she turns away a lot of brands and she has her own cosmetic range as well. So to promote something that is so close to what she does, is a huge achievement.' What a feat: Speaking at the Body by Bondi Sands launch in Sydney's Double Bay, Blair (pictured) said that he was thrilled that Kylie endorsed the product, seeing as she gets approached by so many brands and turns a lot of them down 'It's her favourite tan and we are sending more and more product for her to use. We'll continue to work with her in the future... and some new faces as well,' Blair said. He added: 'Celebrity reach globally is growing. We've got an affiliation with a lot of reality faces in the UK and we've launched in the US so there's a lot of faces over there too.' In August last year, Kylie posed in high-cut underwear and a white crop-top in a selfie shared with her 112 million Instagram followers at the time, with a bottle of Bondi Sands tanner standing before her. She now boasts 127 million followers. 'My new favourite': In August last year, Kylie posed in high-cut underwear and a white crop-top in a selfie shared with her 112 million Instagram followers at the time, with a bottle of Bondi Sands tanner standing before her The lipstick entrepreneur captioned the image: 'My new favourite at home self tan all the way from Australia @bondisands.' The mother-of-one did however disclose that the post was an 'ad' and The Daily Telegraph has reported that the snap may have included a lucrative payday. An estimated $1 million may have been exchanged for Bondi Sands to be featured by Kylie, the paper claimed at the time. Spending $1 million on a post with Kylie may well be worth it for the brand, with Vogue reporting Bondi Sands made that exact amount in a single week of sales. Lucrative: An estimated $1 million may have been exchanged for Bondi Sands to be featured by Kylie, it was reported at the time A good following: A whole host of influencers have endorsed the product, including fitness queen Tammy Hembrow (pictured), who has 9.2 million followers on Instagram A whole host of influencers have endorsed the product, including fitness queen Tammy Hembrow, who has 9.2 million followers on Instagram. This week meanwhile, the brand celebrated the launch of their new body range, four new products to help with the perfect tan, being a coconut and sea salt body scrub, body moisturiser, hand wash and body wash. Blair told Daily Mail Australia on Tuesday about the new range, saying: 'We know our tanning products are alright, but we don't know what products people are using prior to tanning and afterwards, to make sure they get the best results.' 'It has been in stores for a couple of days and initial sales have been surprising. The moisturiser is the number one product at the moment.' New products: This week meanwhile, the brand celebrated the launch of their new body range, four new products to help with the perfect tan, being a coconut and sea salt body scrub, body moisturiser, hand wash and body wash (pictured is Skye Wheatley at the launch)All rights reserved for this news site dailymail and under his responsibility