Ferne McCann sure that her jaw-dropping figure was on full display in a plunging red velvet dress, as joined several other celebrity mums for the Placenta Plus Launch bash. The First Time Mum star looked incredible in the revealing frock as she arrived for the bash at the Mayfair Hotel in London, which celebrates the launch of the company which sells products made from the placenta. Also in attendance was ex-TOWIE star Amy Childs, who was showcasing her ample bust in a fitted black lace dress, accessorising her look with pointed-toe heels. Glammed up: Ferne McCann sure that her jaw-dropping figure was on full display in a plunging red velvet dress, as she joined Amy Childs (right) for the Placenta Plus launch bash Making sure her sensational cleavage was on full display Ferne looked utterly amazing as she sported the scarlet red velvet frock. The ex-TOWIE - who is mum to one-year-old daughter Sunday, finished her look with snakeskin ankle boots and her long blonde tresses styled into effortless waves. Ferne accessorised her look with a chic white clutch bag as she arrived for the launch, and drew attention to her plump pout with just a slick of clear gloss. Amazing: Making sure her sensational cleavage was on full display Ferne looked utterly amazing as she sported the scarlet red velvet frock Beautiful: The mother to daughter Sunday, teamed the frock with snakeskin ankle boots and a white clutch bag as she arrived for the event in London's Mayfair Hotel Sensational: Ferne kept her blonde tresses styled into effortless waves for the event, which celebrated the launch of the company which creates products from the placenta Why do mothers eat their placenta and which celebrities have tried it? Placenta is the organ from which the mother connects to the baby to provide nutrition in the womb. It protects the baby at the end of pregnancy and has been feted in ancient medicine for its qualities. Key nutrients included in the placenta include stem cells and growth factors, iron, and Vitamins B6. Kim and Kourtney Kardashian are among the high profile celebrities who have led the trend in eating their own placentas. Meanwhile, Mad Men actress January Jones credits placenta pills for giving her energy after the birth of her son Xander Dane in 2011. Alicia Silverstone, best known for her role in Clueless, took placenta capsules after having her son Bear Blue in 2011, calling them 'happy pills'. Ex-Atomic Kitten star Natasha Hamilton said taking placenta pills 'was the best money I ever spent' after having her fourth child. Many new mothers believe that eating the placenta prevents postpartum depression and other post-pregnancy complications. Ferne's outing came after the second series of her ITVBe reality show First Time Mum, ended last week, after being warmly received by fans. While the show mainly documented Ferne's day-to-day struggles and triumphs as a single mum to daughter Sunday, it also showed the star as she debated whether to return to the dating scene. Another star in attendance for the launch event was mother-of-two Amy Childs, who kept her jaw-dropping curves on full display, five months after giving birth to her second child. Flawless: Another star in attendance for the launch event was mother-of-two Amy Childs, who kept her jaw-dropping curves on full display, five months after giving birth to her second child Stylish: The former beautician highlighted her curves in a busty fitted black lace dress, with her brunette tresses styled into loose curls Back in shape: Amy looked amazing after giving birth to her baby son last year, though recently admitted she has struggled to lose the baby weight the second time around The former beautician highlighted her curves in a busty fitted black lace dress, with her brunette tresses styled into loose curls. Amy recently told fans that she had dropped a stone after welcoming her baby son, her second child after daughter Polly, one. She also spoke about how her figure has changed since giving birth and admitted she is struggling to shift her extra weight. 'When I had Polly, I went back to a size 8 in about five weeks, but when I had my baby boy, I struggled, I'm struggling now, my belly hasn't gone back to normal and I'd like to feel good in myself again,' she said to New magazine. Couples night: Arriving for the occasion hand-in-hand were Love Island's Cara De La Hoyde and Nathan Massey, who are parents to son Freddie, one Loved up: Over two years after first meeting on Love Island, Nathan and Cara seemed happier than ever as they arrived for the event Smiling: Mario Falcone and fiancée Becky Miesner also enjoyed a night out at the event, after welcoming their son Parker Jax in November Amy also confessed that she is planning to have a breast reduction, as they have become 'so heavy' after giving birth to two children. Speaking about plans to reduce her cleavage, she said: 'I'm planning to have my boobs taken out, I have to have a reduction, after the kids my boobs feel so heavy, I feel like they've got bigger and have dropped a lot. 'I think I would look slimmer and I'd feel better if they were taken out, I would go from an FF cup to a C cup. ' Ab-tastic: Love Island 2015 star Cally-Jane Beech oozed street chic in a taupe sports crop top and matching trousers Proud parent: The reality star gave birth to daughter Vienna in May 2017, with boyfriend Luis Morrison from who she split just weeks later All rights reserved for this news site dailymail and under his responsibility