He recently sparked reconciliation rumours with his Dancing on Ice star girlfriend after he was spotted leaving her Essex home this week.
However, James 'Arg' Argent has been slammed by fans for shifting his attentions elsewhere and promoting a quick cash app on Instagram on Friday in the midst of his relationship drama with on-off girlfriend Gemma Collins.
The TOWIE star, 31, took to social media to promote a competition for lucky fans to win a £500 cash prize.
Slammed: James 'Arg' Argent has been slammed by fans for promoting a quick cash app on Instagram on Friday in the midst of his relationship drama with Gemma Collins
Sharing a snap of himself holding up a mobile phone which featured the app, Arg wrote: 'DO YOU WANT TO WIN CASH!? I’ve teamed up with @Use_UK to give away a £500 to one of my followers!'
He also listed details of how followers can enter the competition in a bid to win the prize.
In the cheesy snap, the star's hair is coiffed to perfection, while his skin is seriously tanned.
Arg rocked a burgundy roll neck and a checked stone jacket as he posed in front of a wardrobe for the promotional shot.
However, fans were none too happy with the TV star for posting the ad, especially since his romance is on the rocks.
On the rocks: Followers of the star hit out at him for promoting the competition as his on-off relationship with Gemma lay in jeopardy
Instagram drama: The TOWIE star, 31, took to social media to promote a competition with for lucky fans to win a £500 cash prize
Confused: James' Instagram drama comes after he was spotted leaving Gemma's Essex home last week, sparking rumours of a reconciliation
Taking to the comments, one person wrote: 'Really not the man I thought you were #disappointed.'
Another commented: 'How desperate for follows', while a third wrote: 'Sort your life out mate ASAP.'
While a fourth fan urged him to reconcile with his girlfriend instead, adding: 'Omg arg man up and go and find your women and make up xxx.'
The Instagram drama comes as it's been reported that Gemma has cancelled a make or break holiday to Portugal with Arg.
The TV personality, 38, was due to fly off on a sunshine break with her on-off beau to patch up their
