By Monique Friedlander For Daily Mail Australia
Published: 04:55 GMT, 11 March 2019 | Updated: 05:00 GMT, 11 March 2019
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Channel Ten reportedly held a 'two-day crisis talk' last week in response to disappointing ratings and a slew of programming flops.
But the CBS-owned network may be looking at a ratings revival after reportedly securing the rights to film a local version of popular American talent show The Masked Singer.
According to TV Blackbox, the Ten shelled out an 'an exorbitant fee' to nab the Australian rights to the high-rating format from Warner Bros.
'10 have plenty of CBS cash to spend, and plenty of timeslots to fill': Channel 10 has reportedly secured the rights to film a local version of popular American talent show The Masked Singer. Pictured is a promotional image for The Masked Singer US
'10 have plenty of CBS cash to spend, and plenty of timeslots to fill,' a network executive reportedly told the publication on Monday.
The program is set to hit screens later this year according to TV Blackbox.
Based on a South Korean format, The Masked Singer sees 12 celebrities disguised in elaborate costumes while singing some of the world's biggest hits.
Based on a South Korean format, The Masked singer sees 12 celebrities disguised in elaborate costumes while
