Emily Ratajkowski poses in for new Inamorata images

Emily Ratajkowski appeared in new images for Inamorata on Friday. 

The 27-year-old I Feel Pretty actress wore white, beige and black in several photos shared to Instagram. The brunette bombshell was in a bedroom as she wore little makeup and seemed ready for bed.

This is a stark contrast from earlier ads that saw the wife of Sebastian Bear-McClard wearing while in a convenience store.

Model time: Emily Ratajkowski appeared in new images for Inamorata on Friday. The 27-year-old I Feel Pretty actress wore lingerie in several photos shared to Instagram

Model time: Emily Ratajkowski appeared in new images for Inamorata on Friday. The 27-year-old I Feel Pretty actress wore in several photos shared to Instagram

In February Emily said, 'A little over a year of @inamoratawoman and I’m so thrilled to finally share what I’ve been working on for you guys.

'Introducing BODY, a category that is so much more than . I hope you guys love it as much as I do,' said the Vogue model.

The word 'inamorata' is borrowed from Italian language and means 'a woman someone is in love with.'

New campaign: In February Emily said, 'A little over a year of @inamoratawoman and I’m so thrilled to finally share what I’ve been working on for you guys'

New campaign: In February Emily said, 'A little over a year of @inamoratawoman and I’m so thrilled to finally share what I’ve been working on for you guys'

In late 2017, Harper's Bazaar UK published a story about Ratajkowski's impending release of her own swimwear brand after Emrata Holdings LLC acquired the trademark to Inamorata in 2017.

The website for the bathing suit line, inamorataswim.com, went live on November 16, 2017 with three bikini separates and three one-pieces.

The initial bathing suit line debuted at prices ranging from $75 to $160. 

This week Emily was attacked on Instagram for what some considered an unfair comparison to her fuller-figured friend.

Amor: The word 'inamorata' is borrowed from Italian language and means 'a woman someone is in love with'

Amor: The word 'inamorata' is borrowed from Italian language and means 'a woman someone is in love with'

In the comments section, the Gone Girl actress reportedly countered:

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