He made absolutely no secret of the fact that it's his favourite sweet treat while he was on I'm A Celebrity... Get Me Out Of Here! last year.
And so perhaps the logical next step in Harry Redknapp's relationship with jam rolypolys has been to turn it into an entrepreneurial venture.
The former football manager, 72, is launching his own brand - using his beloved wife Sandra's secret recipe.
Jammy dodger! Harry Redknapp, 72, is launching his own brand of jam rolypoly - using his beloved wife Sandra's secret recipe
'This is going to wipe out the rest of the jam rolypoly market, you're going to be saying "what have I been eating up to now?" after you taste these,' King Of The Jungle Harry teased. 'The recipe is from Sandra's Nan. She was from Yorkshire and she had the magic touch. It's been handed down through the family and it's top secret.
'Actually, it's a big thing for Sandra to have as a secret. If she ever lets slip the recipe she'll never be allowed to buy a new pair of shoes again because everyone will be copying it and we won't make any money.'
The ever-jovial reality star spoke to MailOnline exclusively about the brand last month, on the set of the commercial he was shooting for it, in conjunction with GoDaddy.
Getting into the spirit of things, the father-of-two [and grandfather-of-seven] donned an apron, got out his wooden spoon and got behind the wheel of his newly-designed delivery van.
'Cheeky: 'If Sandra ever lets slip the recipe she'll never be allowed to buy a new pair of shoes again because everyone will be copying it and we won't make any money,' Harry said of his wife and their new venture - which they are donating proceeds from to charity
![Man with a van: Getting into the spirit of things, the father-of-two [and grandfather-of-seven] donned an apron, got out his wooden spoon and got behind the wheel of his newly-designed delivery van](https://i.dailymail.co.uk/1s/2019/03/19/08/11135000-6821963-Man_with_a_van_Getting_into_the_spirit_of_things_the_father_of_t-a-1_1552983010411.jpg)
Man with a van: Getting into the spirit of things, the father-of-two [and grandfather-of-seven] donned an apron, got out his wooden spoon and got behind the wheel of his newly-designed delivery van
And Harry plans to be hands on - or at least, he'll be overseeing the operation.
'Sandra's going to need to bake through the night to get these things done,' he said, a glint in his eye. 'She'll be doing the Saturday and Sunday markets for me with these. She can have five per cent of the profits so she can buy some more
