By Katie Hind For The Mail On Sunday
Published: 00:01 GMT, 31 March 2019 | Updated: 00:08 GMT, 31 March 2019
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Ellie Goulding has decided to ditch a lucrative deal with Proctor & Gamble over allegations the firm tests some of its products on rabbits in China
Ellie Goulding has been paid a fortune to tell us that strong is beautiful as part of her deal as the face of Pantene shampoo.
But I can reveal that the singer, pictured, who refers to herself as a staunch ‘Earth defender’ and animal lover, has decided not to renew her contract after more than two years with Procter & Gamble – the company behind the brand.
While her team has remained tightlipped about the reason, it may not be a coincidence that Procter & Gamble has recently come under fire over animal testing in China.
And last week, when criticised on
