's Leigh-Anne Pinnock bares her pert bottom to advertise her new ...

Little Mix star Leigh-Anne Pinnock bares her pert bottom as she prepares to launch a new bikini range that will strive to 'promote self love and body confidence'

By Sara-aisha Kent For Mailonline

Published: 02:04 BST, 4 April 2019 | Updated: 02:11 BST, 4 April 2019

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She rocket to fame as part of power girl band Little Mix in the 2011 series of The X Factor. 

And Leigh-Anne Pinnock, 27, is now embarking on new business venture with her childhood friend as they are set to release swimwear brand IN’A’SEASHELL. 

The High Wycombe native has been working on the upcoming range for the past 18-months and she promises to deliver a range of bikinis that strive to promote self love and body confidence.

Peachy: Leigh-Anne Pinnock, 27, is now embarking on new business venture with her childhood friend - as they are set to release a swimwear brand named IN’A’SEASHELL

Peachy: Leigh-Anne Pinnock, 27, is now embarking on new business venture with her childhood friend - as they are set to release a swimwear brand named IN’A’SEASHELL

New venture: The High Wycombe native has been working on the upcoming range for the past 18-months

New venture: The High Wycombe native has been working on the upcoming range for the past 18-months

Behind the brand alongside Leigh-Ann is Gabrielle Urquhart and they have both bared their bottoms in order to advertise the upcoming launch of the company that will sell five different swimwear designs, varying in material and style, in black, white and a lemon.

The sultry promotional images show the friends as they model black bikinis as they pose in front of golden sand dunes in the warm sunshine. 

Both the babes have their hair down as it dances around their shoulders in the uploads. 

Wow! Sultry promotional images show the friends as they model black bikinis as they pose in front of golden sand dunes in the warm sunshine

Wow! Sultry promotional images show the friends as they model black bikinis as they pose in front of golden sand dunes in the warm sunshine

Sharing her excitement for her business, Leigh-Ann shared a heartfelt post on Instagram. 

It read: 'So for the past year and a half I’ve been working on something very very exciting with my girl @gabriellenikita we are so excited to reveal we will be launching our very own swimwear brand called @inaseashell a brand that

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