smoulders in a striking new shoot for Levi's

Justin Timberlake smoulders in a striking new shoot for Levi's as he dedicates latest collection to his hometown of Memphis

By Becky Waldren For Mailonline

Published: 13:22 BST, 4 April 2019 | Updated: 13:22 BST, 4 April 2019

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He's had years of success in the fields of music, acting and parenting. 

And Justin Timberlake added another string to his bow when he took on the role of model while unveiling his new Fresh Leaves collection for spring/summer 2019 for denim brand Levi's.

The star, 38, smouldered in a striking new shoot while paying homage to his hometown with the Memphis-inspired collaboration.  

Model moment: Justin Timberlake added another string to his bow when he took on the role of model while unveiling his new Fresh Leaves collection for spring/summer 2019 for Levi's

Model moment: Justin Timberlake added another string to his bow when he took on the role of model while unveiling his new Fresh Leaves collection for spring/summer 2019 for Levi's 

The Cry Me A River hitmaker sat on a stool in a 50s diner while looking into the middle distance in one shot.  

Modelling his new collection, the singer-songwriter sported a classic denim jacket, with a leaf on one sleeve, teamed with cream jeans, a white T-shirt and black boots.  

Another snap showed Justin wearing the same ensemble as he posed up a storm in front of a large neon sign on the streets of Memphis, Tennessee.

The father-of-one also modelled a black denim multi-toned jacket teamed with a pair of black jeans and a leaf patterned blue shirt.

Neon dream: The star, 38, smouldered in a striking new shoot while paying homage to his hometown with the Memphis-inspired collaboration

Neon dream: The star, 38, smouldered in a

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