By Ellie Phillips For Mailonline
Published: 23:02 BST, 14 April 2019 | Updated: 23:07 BST, 14 April 2019
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Viewers of The Only Way Is Essex couldn't contain their frustration of viewers on Sunday night.
Taking to Twitter in their droves, fans hit out at producers of the ITVBe show for 'clutching at straws' with 'boring,' 'cringeworthy' storylines as TOWIE bosses attempted to integrate new cast members with series regulars.
Viewers were initially irked by the 'staged' and 'awkward' flirtations between Liam Gatsby, 30, AKA Blackwell and newbie taxi driver Clare Brockett, 42, and his claim to be attracted to the 'Fit cabbie MILF'.
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CRINGE: Taking to Twitter in their droves on Sunday night, fans hit out at TOWIE producers for 'clutching at straws' with 'cringeworthy' storylines as bosses attempted to integrate new cast members with series regulars (Pictured: Gatsby)
The acronym MILF, which stands for mother I'd like to f***, was made popular when used in the 1999 movie American Pie.
Trying to justify his sudden attraction to Clare - who is mother to 24-year-old Chloe - Gatsby later told his pals: 'I'm fed up girls now. I actually want a woman. I want a lady.'
Watching in disbelief, one viewer Tweeted: 'Gatsby and the taxi driver mum apparently going to have a thing is #towie realllllyyyyy clutching at straws with storylines now.'
'Liam and Claire? Flirty banter? Where?