Jonathan Cheban of Keeping Up With The Kardashians plugs his new Foodgod's Food Truck Frenzy game from Atari in Beverly Hills By Heidi Parker For Dailymail.com Published: 19:47 BST, 16 April 2019 | Updated: 19:49 BST, 16 April 2019 Viewcomments Jonathan Cheban sure is taking his fame from Keeping Up With The Kardashians and making the most of it. The New Jersey native has been focusing on his FoodGod brand that has him critiquing restaurants for his 3.1m Instagram followers as well as becoming a brand spokesperson for companies like BurgerIM. And this weekend the best friend of Kim Kardashian was spotted in Beverly Hills promoting his new Foodgod’s Food Truck Frenzy game he created with Atari. Budding mogul: Jonathan Cheban was seen with a food truck in Beverly Hills this weekend, which is promoting his Foodgod’s Food Truck Frenzy game he created with Atari Game on! According to Ataris' website, 'Foodgod’s Food Truck Frenzy is a deliciously fun, food-themed puzzle matching game where players launch their Food Truck empire and battle over customers and colorful kingdoms, collecting dozens of recipes, characters The game can be downloaded onto a mobile phone or Apple or Google play. According to Ataris' website, 'Foodgod’s Food Truck Frenzy is a deliciously fun, food-themed puzzle matching game. 'Players launch their Food Truck empire and battle over customers and colorful kingdoms, collecting dozens of recipes, characters and more under the watchful eye of the Foodgod. 'Television personality and food aficionado Foodgod aka Cheban rules the cooking kingdoms with his army of master chefs, challenging players to create over-the-top foods and desserts to rise through the ranks of the Foodgod culinary world. Food mood: 'Television personality and food aficionado Foodgod aka Cheban rules the cooking kingdoms with his army of master chefs, challenging players to create over-the-top foods and desserts to rise through the ranks of the Foodgod culinary world,' the site added 'Based on the Atari arcade classic of the same name and reimagined as a humorous food action puzzle game, players must guide a team of cooking heroes to victory in their quest to grow their business and dominate the street-food culinary landscape.; The star had on a Food Truck Frenzy T-shirt with splotches of pink, yellow and orange as he was seen with the truck in the 90210. And he added ripped jeans with colorful paint on them and beige shoes. The Celebrity Big Brother vet carried a plaid shirt and wore black sunglasses. He was seen getting out of the truck. And before that the TV fixture was spotted in a black Cadillac Escalade. Can you find JC? The star had on a Food Truck Frenzy T-shirt with splotches of pink, yellow and orange as he was seen with the truck in the 90210 The star has been savvy about his entrepreneurial skills. Instead of waiting around for another reality TV show or spinoff, he has made a name for himself as a food specialist, not by cooking meals but rather by purchasing them in restaurants. He's a food critic for millennials who would not bother checking out Pete Wells' column for The New York Times. 'Sclade me: He was seen getting out of the truck. And before that the TV fixture was spotted in a black Cadillac Escalade His formula: The star has been savvy about his entrepreneurial skills. Instead of waiting around for another reality TV show or spinoff, he has made a name for himself as a food specialist, not by cooking meals but rather by purchasing them in restaurants. He's a food critic for millennials who would not bother checking out Pete Wells' column for The New York Times 'I would consider myself more of a modern-day food critic,' Cheban told the Los Angeles Times in January. 'I want to go to a place where somebody sends me this insane cotton candy burrito and I’m like, this is amaaazing. 'I was like, "I feel like this is the time for me,"' he added. 'And then I was like, "What’s my thing?" I eat all day. I love to eat. My whole day revolves around food."' His buddy for over 10 years: Jonathan and Kim seen in New York City in June 2018 Share or comment on this article: All rights reserved for this news site dailymail and under his responsibility