By Jo Scrimshire For Daily Mail Australia
Published: 01:07 BST, 19 April 2019 | Updated: 01:10 BST, 19 April 2019
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The ratings war between Sunrise and Today just got uglier.
A Channel Seven executive threatened legal action against an industry website this week, after it published an article accusing them of being an anonymous online troll.
The website TV Blackbox alleged that the user 'avocadoTV' on the popular MediaSpy internet forum was a well-known figure at Seven.
The ratings war just got messy! A Channel Seven executive has 'threatened legal action against a website for claiming they were badmouthing the Today show on an anonymous forum'. Pictured: Sunrise presenters Natalie Barr, Sam Armytage, Mark Beretta and David Koch
Apparently, 'avocadoTV' had raised eyebrows lately with their surprisingly in-depth knowledge of the breakfast TV ratings battle between Sunrise and Today.
The user had also been leaving comments praising