Married At First Sight's Martha Kalifatidis has come under fire for a tone-deaf Instagram post commemorating Earth Day.
Martha shared a photo herself near the beach in a skimpy crop top and bike shorts, holding a bottle of water she claims to have picked up off the ground.
The caption read: 'Its [sic] World Earth Day today. Pick up rubbish, even if it's not yours! Avoid plastic whenever possible. Say no to straws.'
'Avoid plastic whenever possible': Married At First Sight's Martha Kalifatidis has come under fire for this tone-deaf Instagram post commemorating Earth Day
'Progress is impossible without change, every little bit counts! (I am guilty of using plastic bottles myself but I am making a conscious effort to stop),' she added.
While Martha, 30, may have had the best intentions, she was criticised for sharing a photo that highlighted her figure instead of environmental issues.
'Save the environment, here are my boobs,' commented one fan.
Backlash: Martha (pictured on MAFS) shared a photo herself near the beach in a skimpy crop top and bike shorts, holding a bottle of water she claims to have picked up off the ground
Trolls: While Martha may have had good intentions, she was criticised for sharing a photo that highlighted her figure instead of environmental issues. Followers also pointed out the 'irony' that Martha was campaigning against unnecessary plastic despite having breast implants
Several of her followers also pointed out the 'irony' that Martha was campaigning against unnecessary plastic despite having breast implants.
'"Avoid plastic". Literally everything about you is plastic,' one person wrote, with the comment attracting hundreds of likes.
A similar comment read, 'When it comes to plastic you are the expert,' alongside a crying with laughter emoji.
'That's your bottle, it's full': The makeup artist was even accused of 'staging' the Earth Day photo, with several people saying the bottle was actually hers
