By Faith Ridler For Mailonline
Published: 13:14 BST, 3 May 2019 | Updated: 13:14 BST, 3 May 2019
Alexa Chung has launched her very own YouTube channel, giving fans a behind-the-scenes look at her glamorous life.
The fashion designer and model, 35, announced her latest project with an extremely loud introduction clip posted to the website on Friday.
In the video, Alexa sits on a sofa quietly enjoying The Essential Feminist Reader before she is rudely interrupted by a five-piece band.
New project: Alexa Chung, 35, announced her YouTube channel with an extremely loud introduction clip posted to the website on Friday
She says: 'Hello, I'm Alexa Chung and today I'm announcing I'm launching a YouTube channel.
'So basically when it came to announcing this we were like "What could we possibly do?"
'So we went to YouTube and we thought maybe I can play golf with a firework or maybe I can get a lady coming out of a cake.'
But as she continues, she is drowned out by the musicians who walk in front of her as they perform a heartfelt rendition of When The Saints Go Marching In.
Interrupted: In the video, Alexa sits on a sofa quietly enjoying The Essential Feminist Reader before she is rudely interrupted by a five-piece band
Finale: The model is then seen twirling a baton with the band as the one-minute clip comes to an end
When the music quietens, Alexa says: 'Potentially just sit in my apartment and tell you about it so click the link to subscribe, click the bell even.
'I'm going to get better at