As Rod Stewart might have sung, the price cut is the deepest. But it seems to have had the desired effect.
The singer has sold his Essex mansion to footballer Andy Carroll and his reality TV star fiancee.
But Sir Rod was forced to slash the original £7.5million asking price by almost half to shift the property, finally selling for £4.1million – a £3.4million loss.
Rod Stewart has finally sold his Essex mansion for £4.1million, more than £3million below its original asking price of £7.5million
The singer and his model wife Penny Lancaster put the house on the market in 2016 and have reduced the price three times before finally finding a buyer
West Ham footballer Andy Carroll and his fiancee Billi Mucklow and their two children have already moved into the Epping property
He put six-bedroom Wood House on the market in 2016 but struggled to sell it despite reducing the price three times.
His model wife Penny Lancaster has previously blamed Brexit and the 'property stalemate'.
But last month they finally found buyers – Carroll, 30, and his fiancee Billi Mucklow, former star of reality show The Only Way Is Essex.
The couple and their children Arlo, three, and 18-month-old Wolf have already moved into the Epping property
Carroll may have been attracted by the fact that the Grade II-listed manor house has its own full-sized football pitch, on which Sir Rod has allowed players from Newcastle United, Liverpool and his favourite team Celtic to train.
Carroll may have been attracted by the fact that the Grade II-listed manor house has its own full-sized football pitch which players from Newcastle United, Liverpool and his favourite team Celtic have trained on
The stunning Grade II-listed mansion has seen Sir Rod, 74, through two wives and several girlfriends and Ms Lancaster blamed Brexit for the house not selling earlier
And he and Miss Mucklow are likely to bring their own unique style to the property, after revealing their previous home in nearby Chigwell featured zebra-print wallpaper and a mirrored ceiling.
Pictures from inside that property – dubbed