High profile chefs and restaurateurs have imposed a ban on reality TV stars and influencers who request free food in exchange for Instagram posts.
However, many reality stars are said to be furious after being shunned, with some claiming the ban is bad for business.
Former Married at First Sight star, Nick Furphy, 32, told Daily Mail Australia on Monday that reality stars and influencers are the way of the future.
Endless freebies: Melbourne restaurants Fourth Chapter and Legacy Camberwell have quickly become go-to brunch destinations for reality stars in search of a free meal. Pictured: Former Married at First Sight star, Nick Furphy
'These guys obviously doesn't know how to run a a business,' he said.
'Banning certain people like me only limits the amount of people that a cafe appeals to.'
Melbourne restaurants Fourth Chapter and Legacy Camberwell have quickly become go-to brunch destinations for D-listers in search of a free meal.
Furious: Nick (right) has slammed high profile chefs banning reality stars and influencers who ask for free food in exchange for an Instagram post. Nick is pictured at Fourth Chapter with The Block 2018 winners, Sara and Hayden Vale
Free publicity: Nick, who has over 55,000 Instagram followers, said he can reach thousands of people with a single post - which ultimately helps drive business. Pictured with fellow season 4 MAFS star, Telv Williams
Season 4 MAFS star Nick, who has over 55,000 Instagram followers, said he can reach thousands of people with a single post - which ultimately helps drive business.
Branding expert, Nicole Reaney, of InsideOut Public Relations, agrees, telling Daily Mail Australia that more businesses should embrace influencers and the like rather than banning them.
'Influencer marketing continues to rise and figures show 71 percent of consumers are more likely to make a purchase based on a social media,' she said.
She's a fan! Former Bachelor star, Keira Maguire (pictured), is also a fan of influencer hot spot, Fourth Chapter
Plug: Former Bachelorette, Georgia Love, made sure to tag Legacy Camberwell in a public post last year
