Fans were amused when a rogue coffee cup that appeared to be from Starbucks accidentally ended up on screen in the latest episode of Game Of Thrones.
And This Morning appeared to pay tribute to the viral gaffe on Tuesday morning's edition of the daytime programme, placing several branded cups around the set.
The joke was only picked up by a few eagle-eyed viewers on Twitter, who praised the ITV show for their subtle and amusing nod to the much-talked about anachronism.
Topical: This Morning appeared to pay tribute to the viral Game Of Thrones gaffe on Tuesday morning's edition of the daytime programme, placing several branded cups around the set
Anachronism: Game of Thrones has dominated conversations ever since it returned to our television screens, but on Sunday it was a stray coffee cup that got everyone talking
Sharon Marshall was hosting the soap segment when one viewer noticed the cup on the shelf behind her.
'Fair play @this morning This is why you have a BAFTA', the tweet - which was retweeted by Sharon herself - read.
A second cup featured on another set of shelves behind Holly Willoughby and Phillip Schofield.
Another viewer asked: '@thismorning you doing a game of thrones thing with the Starbucks cup on the shelf lol who's is it! @Schofe @hollywills (sic)'.
A third shared: 'See @thismorning paying homage to #GameOfThrones and thier filming mistake with a #Starbucks coffee cup. See yours is behind the P&H mugs on the shelf behind Phil and Holly on the medical feature!! Brilliant....'
In on the joke? Sharon Marshall was hosting the soap segment when one viewer noticed the cup on the shelf behind her
Beady-eyed: The joke was only picked up by a few viewers on Twitter, who praised the ITV show for their subtle and amusing nod to the much-talked about anachronism
MailOnline has contacted a This Morning spokesperson for comment.
After the screengrab of the rogue Game of Thrones cup went viral, HBO issued a tongue-in-cheek statement joking that Emilia Clarke's character Daenerys Targaryen was thirsty.
'The latte that appeared in the episode was a mistake,' the company said in a statement on Monday. 'Daenerys had ordered an herbal tea.'
The stray coffee cup was spotted by eagle-eyed fans at the beginning of Sunday's episode on one of the long trestle-tables in Winterfell's Great Hall.
Great PR move: After the screengrab of the rogue Game of Thrones cup went viral, HBO issued a tongue-in-cheek statement joking that Emilia Clarke's character Daenerys Targaryen was thirsty
While HBO joked that Daenerys was to blame for the stray cup, Game of Thrones superfans actually had a different suspect in mind.
The internet sleuths stumbled across an Instagram photo of
