By Daily Mail Australia Reporter
Published: 12:15 BST, 11 May 2019 | Updated: 12:15 BST, 11 May 2019
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With many supermarkets encouraging consumers to cut down on plastic, some shoppers are getting very creative.
None more than rapper Jesse Sunset, who has found a novel way to save the environment - by using an old Louis Vuitton shopping bag to carry his groceries.
The 30-year-old re-purposed the paper bag, which once held pricey leather goods, at his local supermarket in Hollywood, California, with a video of the mundane chore going viral on Instagram.
That's thrifty! Rapper Jesse Sunset (pictured) recycled a Louis Vuitton shopping bag to carry his groceries and the 'hack' went viral last week
Several popular Instagram accounts, including the VFiles, LouisVuittonClub, ThisIsScala and many others, shared the amusing clip, with the luxury hack wracking up hundreds of thousands of views.
In the viral clip, Jesse, who is known for his quirky YouTube hits such as Surf With A Knife and Foster in My Starbucks, loads up the iconic shopper tote with a long bread roll and some deli
