The TOWIE ladies are known for their dramatic make-up, OTT tans and sexy style.
Yet the residents of the most glamorous home county have taken a step back from their trademark style to launch the #KeepTheGramReal campaign, headed by Georgia Kousoulou, where they have stripped back their make-up for cameras.
After the star, 27, opened up about her battle with acne she has now been aiming to display a more honest take on body image, as she said: 'The minute we start realising our insecurities and imperfections are OK we can embrace who we are'.
Changing faces: The residents of the most glamorous home county have taken a step back from their trademark style to launch the #KeepTheGramReal campaign, headed by Georgia Kousoulou, where they have stripped back their make-up for cameras
In scenes set to air on Sunday night's episode of The Only Way Is Essex, Georgia launches her campaign alongside her co-stars.
All the ladies stripped back their make-up and posed in just white T-shirts and jeans to best embrace their totally natural beauty for the campaign.
Speaking about the shoot, Georgia said: 'I am lucky enough to have a platform in which I can try and make a difference. I’ve had enough of feeling embarrassed in my own skin and I hate feeling that having bad skin is such a terrible thing...
'The minute we start realising our insecurities and imperfections are OK we can embrace who we are. I’ve been so lucky that so many people have reached out to me already saying that they suffer from the same thing...
#KeepTheGramReal: Georgia has been open about her insecurities on the show
Working hard: 'I came up with the #KeepTheGramReal campaign when I was at home one night scrolling through Instagram and was just coming across so many filtered photos'
Joining in: Chloe Sims joined in the brave move as she showed off her ageless complexion
That's me! She is seldom seen without her rich layered of foundation, eye make-up and lipstick
'I came up with the #KeepTheGramReal campaign when I was at home one night scrolling through Instagram and was just coming across so
