Ben Shephard suffered an almighty gaffe on Friday when he accidentally called a reporter 'Dick' instead of his actual name, which is Nick on Good Morning Britain.
The moment happened when the show cut to Downing Street for a chat with Nick Dixon, 47, on the subject of Brexit.
Introducing him to the viewers, Ben, 44, accidentally said: 'Morning Dicks', before quickly saying: 'Morning Nick.'
Slip of the tongue: Ben Shephard was left red-faced on Good Morning Britain on Friday after he accidentally called reporter Nick Dixon 'DICK', causing viewers to be very amused
Gaffe alert! The moment happened when the show cut to Downing Street for a chat with Nick Dixon on the subject of Brexit
Viewers took to Twitter in their droves to address the awkward moment.
They wrote: 'Do they call him Dick behind his back #GMB'
'@benshephard morning dicks brilliant couldn't have put it better myself when linking to downing Street.'
Ben accidentally said: 'Morning Dicks', before quickly saying: 'Morning Nick'
Something to say: Twitter went wild for the accidental slip-up and people had some rather funny reactions
'@benshephard @GMB. @kategarraway morning Dicks just cheered my morning up.'
Things also took an awkward turn on Thursday's show. Susanna Reid refused to kiss Ben as the hosts tested out a new kiss cam set to be used during Eurovision.
But while Susanna, 48, was none too pleased about getting close to her colleague, 44, it was a different story for their co-star Kate Garraway, 52, who was only too happy to pucker up.
Nothing to see here: Ben moved on from the gaffe rather quickly as he proved to be ever the professional
Looking good: He was smartly dressed in a blue suit with a pink tie, while Kate Garraway wore a blue floral dress
The drama unfolded as Ben decided to test out the camera which will be used in this year's song contest in Tel Aviv, Israel.
As the camera zoomed in, he asked 'does anyone kiss me?' as Susanna reluctantly leaned towards him.
But as Ben got excited at the prospect of a friendly kiss on the cheek, the same couldn't be said for Susanna who cheekily pulled a face.
And while Kate took one for the team and planted a kiss on Ben, Susanna merely brushed her cheek against the Tipping Point presenter.
No thanks! Things turned a tad awkward on the show the day before, when Susanna Reid refused to kiss co-star
