Cher, 73, announces she is releasing her first fragrance since 1987 and it's ...

Cher, 73, announces she is releasing her first fragrance since 1987 and it's 'genderless': 'We've come a long, long way'

By Heidi Parker For Dailymail.com

Published: 15:38 BST, 21 May 2019 | Updated: 23:46 BST, 21 May 2019

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Cher has announced that she is launching her own 'genderless' fragrance.

The 73-year-old songstress has teamed up with the company Scent - from Bernd Beetz and Steve Mormoris - to create her own perfume, named Eau de Couture by Cher, for both men and women.

And the much-anticipated launch will be the first scent since her 1987 fragrance, Uninhibited.

For men and women: Cher has announced that she is launching her own 'genderless' fragrance. Seen in 2018

For men and women: Cher has announced that she is launching her own 'genderless' fragrance. Seen in 2018

Hitting two markets at once: The 73-year-old songstress has teamed up with the company Scent Beauty - from Bernd Beetz and Steve Mormoris - to create her own perfume, named Eau de Couture by Cher, for both men and women. Seen in 2018

Hitting two markets at once: The 73-year-old songstress has teamed up with the company Scent - from Bernd Beetz and Steve Mormoris - to create her own perfume, named Eau de Couture by Cher, for both men and women. Seen in 2018

The Believe hitmaker has been working on the inclusive fragrance, which features notes of bergamot, neroli, jasmine and vanilla, for four years because she wanted it to be perfect.

'It's very touchy-feely. It makes you want to hold onto yourself,' she said.  

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